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            ASHOK K. PURl

Chairman & Managing Director BHARAT HEAVY ELECTRICALS LIMITED BHEL HOUSE. Siri Fort. New Delhi 110 049

Shri Ashok Kumar Puri has taken over the mantle of BHEL in September 2004, as Chairman & Managing Director, a Navratna Public Sector Enterprises. BHEL. a nearly US $ 2 billion Corporation, listed on the major Stock Exchanges in India, is one of the largest power plant engineering and equipment manufacturing company in the world. Prior to this appointment. Shri Puri was Director (Power) in BHEL.

An Electrical Engineer a nd M BA in Marketing & Finance from University of Delhi. Shri Puri joined BHEL in 1976 after a brief stint in the Private Sector. In his over 35 years of professional experience, Shri Puri has had diversified and versatile experience and has made significant contribution in key functions like Corporate Management, International and Domestic Marketing. Strategic Planning. Manufacturing. etc.

During his stint as Head of domestic Power Business. Shri Puri was instrumental in securing an all time high order booking in 2003-04. During his two year tenure, order booking exceeded aggregate of the preceding 5 years. His strategic initiatives resulted in BHEL retaining its market leadership staving off stiff global competition particularly from China. Russia, Korea. Czech Republic, etc.

As Head of BHEL's manufacturing division at Bangalore. Shri Puri spearheaded the introduction and assimilation of state-of-the¬art technology for Controls & Instrumentation in record time. The unit also achieved highest ever Turnover and Cash Inflow during the same period.

As Head of Strategic Planning, Shri Puri guided the development of Corporate Vision and also the Corporate Plan of BHEL.

He is also credited with market research and techno-economic studies for company's diversification and expansion efforts, resulting in the introduction of Gas Turbines in BHEL.

As a result of a number of new initiatives under his stewardship in International Operations Division, there was a phenomenal sev!,!nfold increase in export business in a short span of two years. This included the largest ever export order for 2x 159 MW Gas Turbine Generating Units from Iraq, entry into large utility segment with turnkey orders for Fr 9 Gas Turbine based projects from Oman. Sri Lanka and Bangladesh, hitherto the forte of the western global majors, maiden entry in Azerbaijan. with an order for a Hydro Generator package, etc.

Stiri Puri was recently conferred the prestigious Eminent Engineer Award for the year 2004 by the Institution of Engineers (India).